Lifestyle Property and Holiday Home Buyer Lead Generation
Property buyers invariably fall into one of two categories – buying a property for investment, or buying a property to use and enjoy the lifestyle that comes with the location. Lifestyle and holiday home buyers usually have funds ready to buy and the ability to raise further funding if required – but only for the right property in the right location.
As a result, generating lifestyle property leads requires a different approach that appeals to the prospective buyer’s expectations of quality and location as opposed to rental yields and returns on investment percentages.
Conveying the right message makes all the difference when it comes to generating lifestyle property buyer leads – marketing material should reflect this to ensure your product could meet their expectations. Regional information and imagery go a long way to building client confidence as early as possible so that when your sales team speak to them, they know they are in good hands.
Property Showplace can promote existing marketing material and assist with creating new ad copy & creatives to generate high-quality lifestyle and holiday home buyer enquiries.